LinkedIn Optimization involves examining every aspect of your LinkedIn presence t pinpoint areas for improvement, as well as content creation aimed at ensuring your profile comes up at the top of the right searches.

Why is LinkedIn Optimization important?

Many employers and recruiters consider 'passive talent,' or candidates who are employed and are not actively looking for a new role, to be especially attractive. The catch, of course, is that they're harder to find. By keeping your LinkedIn profile up-to-date whether or not you're actively searching for a new role, you're more likely to show up at the top of the list when the right job opens up. LinkedIn is one of the most powerful tools for job searching and for recruitment, for both active and passive candidates. 

I've worked with a variety of professionals and companies to optimize their personal and company pages on LinkedIn, as well as strategize about content and utilizing LinkedIn for everything from job searches and recruitment to lead generation.